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ABOUT THE BRAND:
Puma SE branded as PUMA,is a major german multinational company that designs and manufactures athletic and casual footwear and clothing,headquartered in Herzogenaurach,Bavaria.The company was formed in 1924 as Gebrüder Dassler Schuhfabrik byAdolf and Rudolf Dassler.The relationship between the two brothers gets disturbed and both agreed to split in 1948 as ADIDAS and PUMA. Both companies are currently based in Herzogenaurach, Germany.
Puma makes football boots and has sponsored a number of footballers, including Pelé, Eusébio, Johan Cruyff, Diego Maradona,Lothar Matthäus, Kenny Dalglish, Thierry Henry, Robert Pirès, Adam Lallana, Radamel Falcao, Sergio Agüero, Cesc Fàbregas,Samuel Eto'o, Olivier Giroud, Marco Reus, Marco Verratti, Gianluigi Buffon, Mario Balotelli and Diego Godín.
WHY CHOOSE PUMA:
For the fiscal year 2003, the company had revenue of €1.274 billion. Puma were the commercial sponsors for the 2002 anime series Hungry Heart: Wild Striker, with the jerseys and clothing sporting the Puma brand. Puma ranks as one of the top shoe brands with Adidas and Nike.
The company has been led by CEO and Chairman Jochen Zeitz since 1993. His contract was extended until 2012 in October 2007.
Japanese fashion designer Mihara Yasuhiro teamed up with Puma to create a high-end and high-concept line of sneakers.
Puma is the main producer of enthusiast driving shoes and race suits. They are the primary producer for Formula One and NASCAR clothing. They won the rights to sponsor the2006 FIFA World Cup champions, the Italian national football team, making and sponsoring the clothing worn by the team. They entered a partnership with Ferrari, Ducati andBMW to make Puma-Ferrari, Puma-Ducati and Puma-BMW shoes. On 15 March 2007 Puma launched its 2007/2008 line of uniforms for a club, and Brazilian football club Grêmiowill be the first to use the laser-sewn technology, similar to that worn by Italy at the 2006 World Cup, because their season starts six months earlier than European clubs.
Rihanna was named Creative Director of Puma overseeing direction of the womenswear line in December 2014.
As of 2014, Puma SE employs more than 10,000 people worldwide and distributes its products in more than 120 countries.
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